2012 The Movie Wants to Scare the BeJesus Out of You.

Is the end really near? Should we trash our computers, leave our desk jobs, and run for the hills? Better yet, maybe we should bust out the Jagermeister and party it up till December 21, 2012 really hits! Sony pictures has an idea of their own – how about watch their movie, so aptly named 2012, coming out on July 10th and get scared out of our minds? Though their trailer didn’t make me want to pee in my pants, I’ve got to give it to them for conjuring up an interesting marketing campaign. At the end of the trailer, they don’t ask you to check out their flashy microsite, no, they just want you to “Google 2012”. And, my friends, if you do this…you’ll find everything from a Wikipedia entry to yes, their microsite. More interesting, however, is that Sony has devilishly created a “sneaky viral plan” that’s already under way to “seed the internet with mad prophesizing” during the next three weeks. Ad Age is saying that there’s “one’s such bogus Sony site, instituteforhumancontinuity.org, has been offering “lottery tickets” for those interested in being saved from certain destruction in 2012. Just plug in your e-mail address, and you’ll begin to get messages from its “communications director.” Brilliant, I say! Alas, I’ll probably be making my way to the theater come July 10th to see the movie myself. If it’s really Doomsday, I got to get prepared!



January 17, 2017

Former Industrialized Area in Belgium Transformed Into Futuristic Eco-Village

Belgian ecological designer Vincent Callebaut is a master of green sustainable architecture. With his new conceptual project, he creates yet another environmentally sensitive fantasy land, this time transforming Brussels’ historic Tour & Taxis. The resulting concept is a sleek, futuristic eco-village that any young professional would love to call home. As a former industrial site, Tour & Taxis was once a symbol of the golden age of Industrialization, and its approximately 100 acres (40 hectares)

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January 17, 2017

Liberating Portraits of Ballerinas Elegantly Dancing in the Streets of Cairo

Like many dance photographers, Mohamed Taher has a knack for beautifully capturing the body in motion. His interest in movement is evident in his Ballerinas of Cairo series, and the captivating collection of photos also serves a more poignant purpose: it helps women fight sexual harassment and reclaim the city’s streets. After learning about the Ballerina Project, an ongoing series that documents dancers in urban settings across the globe, Taher was inspired to carry out a similar undertaking in the Egyptian capital.

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