A Super Rad (But Fake) Ad Campaign That Uses Transparent Billboards for Sony PSP

I'm filing this under super cool. So the guys at Sony weren't clever enough to make this up but at least we can all enjoy it for what it is. I love it when they take a pretty simple concept and marry it with the outside surroundings. Throw in a little fantasy or absurdity and you have a kick-ass campaign. Too bad it's fake. Someone call the Sony guys and tell them to hire the guys who made this!

Found via Toxel

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