Alex Thomson Walks the Hugo Boss Keel


At first glance I was skeptical about this photograph but after further investigation I found this whole story to be completely captivating…and insane! Alex Thomson is a talented sailor from Britain. In this photograph, dressed in his most fashionable Hugo Boss attire, he performed a risky stunt that most people would never dream of doing. If you don't believe it, then check out the video, it's incredible!

Alex Thomson Racing has been sponsored by HUGO BOSS since 2003, making their relationship, "One of the longest and most coveted in sailing and sports sponsorship history." 'Why do this!?' is the first question that comes to my mind and Thomson explained: “I’ve wanted to stand on the keel while sailing for a couple of years, and last week in 17-19 knots of breeze I stood on the keel whilst sailing wearing a HUGO BOSS suit. It was pretty dangerous but a real buzz.”

The conditions for this stunt have to be just right, with winds between 17-19 knots, small waves, and a crew with a combined 45 years of experience. According to the website, the biggest challenge for the skipper is getting the keel out of the water and then keeping the yacht at the necessary 45 degree angle for 45–60 seconds. The high risks are the boat obviously coming down on Thomson and the jet ski driver, the unpredictable waves and wind, and the 4 ton lead keel hitting Thomson, which would be equivalent to being charged by an elephant!


Alex Thomson Racing's website
Alex Thomson Racing on Facebook
via [Twisted Sifter]



January 20, 2017

Floating Cabin Lets Nature-Lovers Sleep in the Treetops of Sweden

If you’ve ever dreamed of cuddling up in a contemporary treehouse, the 7th Room Treehotel may be your new favorite getaway. Designed by Snøhetta—a design office that dabbles in landscaping, architecture, interiors, and brand design—the floating bungalow is tucked away in Northern Sweden and perfectly positioned for a sweeping view of the Northern Lights. The 7th Room is elevated by twelve 10-meter stilts and is beautifully built around the towering trunk of a pine tree.

Read Article


January 20, 2017

19 Most Creative Water Fountains From Around the World

Water fountains have a long place in our history. Dating back to the Ancient Roman times, these reservoirs were first designed with a purely practical purpose—for holding precious drinking water and bathing. These early fountains were uncovered, free standing, and placed along the street for public consumption. (Wealthier folks also had them in their homes.)

Read Article


Get Our Weekly Newsletter