Just how amazing can a picture be that’s shot on an iPhone 6? Get ready to find out. Apple is rolling out a new global advertising campaign that shows off the incredible photos and videos that are taken on an iPhone 6 every day. Billboards around the world, 70 cities in 24 countries, will feature photos captured by iPhone 6 users. A total of 77 iPhone photographers will have their photos featured in this campaign. Apple whittled down their favorites from tens of thousands of photos published on the Web. Just to be clear, these were not commissioned images, they were actually found by Apple on the Internet.
On their website, Apple shows us which photos they’ve selected and gives us the the reason why each photo was chosen. For instance, in the photo above, by one of our very favorite photographer, Paul Octavious in Chicago, Illinois, Apple writes, “By capturing a hint of rainbow in this otherwise monochrome scene, the photographer offsets the earth tones and brings the image to life.” (Read the captions to gather some great tips on photography, in general.)
Now, here are 15 of our favorites.
Shooting your subject in a reflection – like the one on this wet street – can make a simple scene seem surreal and surprising.
Shot by Cielo D. in Alameda, CA
Shooting from an unexpected angle can add an interesting twist. Here, it creates contours in the lines that convey a sense of movement to the viewer.
Shot by Brendan . in Copenhagen, Denmark
Soft lighting and a focus on reflections can add a dreamy, ethereal quality to a photo – here, they create the illusion that the subject is almost floating.
Shot by Gabby K. in Snoqualmie Pass, WA
Photographing a subject from behind can add wit to a photo. Here, the subject and the flowers are both facing away from the camera.
Shot by Jirasak P. in Pasak Cholasit Dam, Thailand
Some photos defy easy interpretation, like the abstract pattern captured here. The layers of detail present – bubbles, reflections, and moving water – invite viewers to create their own interpretations.
Shot by Dan C. in British Columbia, Canada
Use naturally occurring shadows to your advantage. In this photo, the solid silhouette of the dog interrupts the stripes cast across the sidewalk.
Shot by Noah W. in Marina Del Rey, CA
Capturing opposing subjects together, like the manmade overpass and the natural element provided by the trees in this photo, helps create a compelling contrast.
Shot by Jun I. in Tokyo, Japan
Aligning elements along the imaginary lines dividing an image into thirds – the way the trees, glacier, and mountains are seen here – can bring balance to a composition.
Shot by Kim G. in El Calafate, Argentina
Using reflection is a great way to capture two perspectives in the same image. Here, the puddle shows the photographer's top-down perspective as well as the ground-up perspective of the building and sky.
Shot by Jeremiah C. in Atlanta, GA
Shooting from an unusual perspective, like from the forest floor in this photo, can create a more interesting viewpoint.
Shot by Waldemar N. in Gdansk, Poland
Capturing subjects in unexpected poses can create more visual intrigue. This elephant's stance is engaging because you can't tell which way he's headed.
Shot by Jen B. in Skeleton Coast, Namibia
Filling the frame with the subject can help the viewer focus on its details – like the texture of the reindeer's fur and antlers.
Shot by Alastair B. in The Cairngorms, Scotland
Combining a scene of natural beauty with an element of surprise can create a composition that's both compelling and humorous.
Shot by Sawyer K. in Oak Glen, CA
Photos featuring just one color family can be brought to life with a subtle hint of a contrasting color. Here, the pop of blue in the sky adds a surprising element.
Shot by Austin M. in Steamboat Springs, CO