Collaborating with Japanese artist Aya Takano, Shu Uemura has launched a magical makeup collection.With names like “reindeer kiss xxxx” and “magical windfalls”, and “dream coaster,” the limited edition line of eyeshadow palettes, lip balm, and false eyelashes is kitschy, girly, and dreamy – think Betsy Johnson meets Juicy Couture on a bit of acid. The juicy, embellished colors are ideal for the holidays – think pale green, brass gold, antique silver, and bronze. All in good fun.Available online only on www.shuuemura-usa.com (warning: the site is just a tad pink.)Citing her inspirations from Japanese manga to 14th Century Italian religious painting, from alien evidence to MTV, Aya Takano is big in Japan as a prolific manga artist, illustrator, and science fiction essayist. She is also a member of the art company Kaikia Kiki. Her imaginings are “shiny and futuristic, yet soft and full of traditional and sensual imagery.” (More about her work later I’m sure.)VIDEO: We diorama-ed over the video of Aya Takano’s miniature gallery featuring the makeup products as tiny pieces of art.
VIDEO: Abracadabra! Shu Uemura chief makeup artist Yuji Asano works his magic on beauty models.
Shu Uemura is a Japanese makeup artist who has mastered the ways of merging stage makeup drama with real life beauty. Since launching in Japan in 1958, the eponymous line’s best sellers include its legendary eyelash curler, eye make-up remover, and wild fantasy eyelashes, which have topped beauty editors’ lists year after year.
In 2010, fashionistas and make-up artists in the U.S. were undoubtedly saddened by L’Oreal’s decision to close Shu Uemura flagship stores and pull the beloved products from shelves of luxury department store like Neiman Marcus (L’Oreal has a 20 percent stake in the brand). The beauty products are now available via the Shu Uemura website.