Sweden’s iconic ICEHOTEL has recently completed a project that will allow it to remain open year-round. Located 125 miles north of the Arctic Circle, the ICEHOTEL has been in operation seasonally since 1989. The hotel is created entirely from snow and ice, and includes 20 guest suites, a bar, and art gallery.
Last summer, Sacha Goldberger decided he would take on a very interesting project. He assembled a team who helped him create an outdoor studio at Bois de Boulogne, a park located near Paris that’s 2 1/2 times the size of New York’s Central Park. He stopped joggers, asking them for a favor – would they sprint for him and then pose right after for his camera? Many obliged. Out of breath, these joggers showed an overwhelming amount of fatigue on their faces.Goldberger then asked these same people to come into his professional studio exactly one week later. Using the same light, he asked them to pose the same way they had before.
“I wanted to show the difference between our natural and brute side versus how we represent ourselves to society,” Goldberger tells us. “The difference was very surprising.”
Kind of reminds you of Judy Starkman’s series, The Secret Life of Swimmers, doesn’t it?
Finally, a big thanks to Sacha for allowing us to debut this very intriguing series here, at My Modern Met, first. We’re huge fans of your work.