Behind the Scenes of a Smartphone Music Video

If you ever thought about making a music video but stopped short because you thought you needed tons of money for all that equipment (lighting, cameras, etc), then let us show you something. More and more, we're starting to see really high-quality videos shot entirely on that little gadget we all hold near and dear to our hearts…our smartphones. (Really, how great was Splitcreen?)

So what goes on behind-the-scenes? Todd Cole, acclaimed fashion photographer and music video/commercial director, is known for his work with high-end fashion clients like Rodarte and Commes Des Garcons. This video profile takes a look behind the scenes in his making of Kurt Vile's “Baby's Arms” music video. The video was shot exclusively using the Windows Phone camera in Cole's hometown of Los Angeles and explores the love story between a young couple living their everyday lives in East LA. (The official Kurt Vile video will be released sometime next week.)

This is all part of Windows Phone's new Me series, a collection of short film essays exploring a day in the life of creative Windows Phone users.

Got to love Cole's passion.

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