Benetton’s Controversial Unhate Campaign

Hu Jintao & Obama

Knowing full well that they would shock the public, retailer Benetton has thrust themselves into the spotlight with these controversial ads of world leaders locking lips. As part of their “Unhate” campaign, they're urging leaders and citizens of the world to combat the “culture of hatred.'”

“At this moment in history, so full of major upheavals and equally large hopes, we have decided, through this campaign, to give widespread visibility to an ideal notion of tolerance and invite the citizens of every country to reflect on how hatred arises particularly from fear of ‘the other' and of what is unfamiliar to us,” said Alessandro Benetton, executive deputy chairman.

Of course, these photo manipulated ads, which includes Barack Obama kissing Chinese leader Hu Jintao, is meant to raise eyebrows. Though do they any more than that?

Obama & Chavez

Merkel & Sarkozy

Kim Jong-il & Lee Myung-bak

Abbas & Netanyahu

Pope & al-Tayeb

via [Huff Po], [Ads of the World]

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