May 5, 2017

Relatable Illustrations Celebrate the Tiny Victories of Realizing You’re an Adult

Have you ever congratulated yourself on adulting? If you're unfamiliar with that term, it describes someone who is of adult age but doesn't feel like one. So, when they do adult things like remembering to use a reusable shopping bag, it's a small victory. Because after all, being a grown up is tough—but celebrating these little moments makes it easier. If you too regularly “adult,” you're not alone.

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March 17, 2017

Bookstore Uses Clever Clickbait to Encourage People to Read Classic Novels

With its sensationalized subject matter, vague-yet-intriguing titles, and eye-catching thumbnails, it's hard not to give in to clickbait. Though pursuing such stories will likely lead you to a questionable page full of pop-up ads and even more beguiling links, The Wild Detectives bookstore in Texas has found a way to improve upon the controversial phenomenon. Cleverly called Litbaits, the bookstore's campaign ingeniously uses stirring headlines to coax people into reading books.

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