Cheap Eats! Restaurant Chains Lower Prices, You Benefit.

As restaurants struggle they lower their prices and eaters everywhere benefit. Look around and you’ll see almost everyone offering good deals these days. Here are just a few from USA Today, including deals from Cheesecake Factory and Morton’s! – Chili’s. On April 6, the chain will offer a “10 meals for under $7” deal. Officials declined to discuss details until closer to rollout. – T.G.I. Friday’s. This month, Friday’s began a promotion featuring 10 entrees priced at $9.99 – in some cases a 29% price cut. “We need to offer deep value to drive traffic,” says Andrew Jordan, marketing chief. – Applebee’s. Since mid-November, the chain has offered a “2 for $20” special of two entrees and one appetizer. “While we can’t fix the economic challenges, we are offering … value,” says Shannon Scott, marketing chief. – Outback Steakhouse. For months, the chain has marketed 15 meals for under $15. “We decided to get back to the DNA of the brand,” says Dan Dillon, marketing chief. – Texas Roadhouse. The chain recently launched an “Early Dine for $7.99” promo on weekdays. “We’re trying to drive early-week traffic,” says marketing chief Chris Jacobsen. – Cheesecake Factory. A “Small Plates and Snacks” menu includes a $4.95 Pizzette, a flat, football-shaped pizza some folks are ordering as a meal. “We’re making Cheesecake Factory (CAKE) more accessible,” says Mark Mears, marketing chief. – Morton’s. Even Morton’s has got a $99.99 steak and seafood dinner for two and $6 mini-burgers at the bar. (Average check at Morton’s is $97 per person.) The goal, says CEO Tom Baldwin, is to drive sales. “These are unprecedented times.” It’s my duty to bring you these great deals. I may even have to go to Morton’s to check this out myself!





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