Clever Ads on Outsmarting Your Opponent

If you’re a little orange multivitamin that claims it can help people perform better throughout their day, what better way to relay that message than with some clever advertising? Berocca presents three high pressure situations including a soccer penalty kick and an intense interrogation and then shows, in metaphors, ways we can outsmart our opponent. For instance, hypnotize the snake by playing an instrument. In essence, think smarter not harder.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin, Valerie Cheng, Jun Fukawa
Creative Director: Koh Hwee Peng, Minzie Liyu
Art Director / Copywriter: Karan Dang, Kenneth Chia
Creative Group Head: Ed Cheong
Planner: Malti Afridi
Illustrator: Max Kostenko, Karan dang
Account Manager: Adela Andrei

via [I Believe in Advertising] and [Trendhunter]

January 18, 2017

Animal-Friendly Vegan Tattoos Celebrate Nature with Delicately Inked Illustrations

Body art professionals, like Anna Sica, are turning to animal-free inks to create beautiful vegan tattoos. If you’re vegan, you know that when it comes to animal-friendliness, not all commodities are created equally. While assuring the absence of animal products in things like food, cosmetics, and clothing is standard practice for seasoned vegans, many are unaware that body art requires research, too. To make pigments pop, many tattoo inks include bone char, gelatin, and shellac, each of which is derived from various animals.

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January 17, 2017

Zebra Shark Living in Isolation for 4 Years Gives Birth Without a Male Partner

It started like a typical love story. Two zebra sharks, living happily together for 12 years and producing 24 pups. Then, circumstance ripped them apart, leaving the female in her own, isolated tank. But here’s where the story takes a twist. After living alone since 2012, Leonie the female zebra shark give birth to three pups in early 2016. Just how was this possible?

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