Advertising agencies work hard to brand a product and develop a specific slogan to convey the idea behind that brand. However, once the product is out in the world, there’s no telling what will happen. And that’s where Honest Slogans comes in. Created, written, and managed by graphic designer Clif Dickens, the website features hilariously reinterpreted concepts that translate slogans into what people really think.
We first came across Dickens’ blog last fall and he has been hard at work developing a bundle of new and equally funny ideas. He covers everything from Perrier water to the slinky, and many, many products in between. Whether the companies intended it or not, certain restaurants, games, medications, and office supplies have gained a reputation and follow certain trends within our American culture. Dickens hits home by mimicking the visual design and then adding his updated slogans like Wite-Out: There’s a dried out bottle in your junk drawer (so true!) or Halls: Candy with Directions.