Creative Ad: Awesome Doggie Slo-Mo

Pedigree's new commercial featuring dogs in super slow motion is going viral. The director used a Phantom camera at 1,000 fps (frames-per-second) to capture the dogs in action. Director Bob Purman explained how they've achieved the shots using two spots, a "Catch" and a "Jump" execution: "The 'Catch' spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs' eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog's facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs' athleticism and their emotive personality in slowed time." via daily contributor





December 5, 2016

Woman Hangs 10,000 Rainbow Christmas Lights in Response to Anti-LGBTQ Neighbor

We’ve all seen the house that goes crazy with their holiday lights display—you might even know someone who does. Lexi Magnusson is one who enjoys decorating with a “ridiculous amount of lights” every Christmas. This year, her illumination is a colorful statement of support for the LGBTQ community. The Seattle-based resident covered her bushes in 10,000 rainbow Christmas lights after a neighbor openly expressed homophobic opinions.

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December 4, 2016

Dallas Aims to Be One of the Greenest Cities in U.S. with New Urban Nature Park

Dallas is set to create a “Nature District” of more than 10,000 acres within an area called the Trinity River Corridor. The immense project serves as notice that the city is serious about greening their surroundings. Upon completion, the district would be 10 times the size of Central Park. The plan is organized around three separate projects, the crown jewel being the Trinity River Park.

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