Creative Ad: Awesome Doggie Slo-Mo

Pedigree's new commercial featuring dogs in super slow motion is going viral. The director used a Phantom camera at 1,000 fps (frames-per-second) to capture the dogs in action. Director Bob Purman explained how they've achieved the shots using two spots, a "Catch" and a "Jump" execution: "The 'Catch' spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs' eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog's facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs' athleticism and their emotive personality in slowed time." via daily contributor



January 21, 2017

Stunning Photos of Trains Roaring Through Picturesque Landscapes

There’s something romantic about train travel. As you sit and watch the world pass by, it offers a firsthand look at a landscape that’s both intimate and fleeting—truly a moving picture. Many routes take passengers (or cargo) through otherwise desolate lands with adventures along the snow-capped mountains, tall grasslands, and dense forests. Through stunning train photos, photographers pay homage to these journeys. Their awe-inspiring portraits capture the hard-working locomotives among grandiose settings.

Read Article


January 20, 2017

Rainbow Labyrinth Light Installation Immerses Visitors in a Technicolor World

Architecture and design firm Brut Deluxe has designed a dazzling light installation for the Luneng Sanya Bay Light and Art Festival in China. This rainbow labyrinth titled Yǔzhòu is an immersive experience that brings visitors inside a technicolor world. Brut Deluxe, which is headed by Ben Busche, focuses their work on everything from ephemeral art installations to industrial design, with an eye toward social and aesthetic qualities.

Read Article


Get Our Weekly Newsletter