Creative Ads: Be Stupid – Diesel (15 pics)

Going against conventional wisdom, Diesel's newest ad campaign urges people to “be stupid.” Launched by new artistic director Bruno Collins, the ads imply that in many ways, being stupid translates to living on the edge and taking risks. They suggest that sometimes it is better to live with your heart, not with your head.

What are your thoughts? Are these ads smart or stupid?

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