Creative Ads: Gain a Deeper Perspective (3 total)

“Gain a deeper perspective with the New Straights Times,” says the tagline for this campaign by ad agency McCann Erickson. Apparently the stories are so well-written, they make you feel like you’re in the middle of the action. Great concept and execution! Credits: Agency: McCann Erickson, Malaysia Executive Creative Director: Szu-Hung Lee, Hwa Creative Director: Jules Tan Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng Art Directors: Jules Tan, Jerome Ooi Agency Producer: Jimmy Ong, Bridget Hong Photographer: Loh Lin Shan / iRom via [frederik samuel]





December 7, 2016

Beautiful Vintage Light Bulbs Feature Luminous Floral Filaments

LED light bulbs are all the rage nowadays, but you can’t beat the timeless beauty of vintage filaments. Between the late 1930s and into the 1970s, the Aerolux Light Corporation produced novelty bulbs with tiny sculptures inside. These decorative filaments take the shapes of flowers and birds which are electrically illuminated in a variety of vibrant colors. To construct these bulbs, Aerolux used low-pressure gas in their filaments—either neon, argon, or both.

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December 6, 2016

Over 25,000 Paper Flowers Transform Room Into Colorful Art Experience

More than 25,000 colorful paper flowers spiral around a 6-meter atrium at the shopping mall of Omotesando in Tokyo. The visually stimulating scene is part of Emmanuelle Moureaux‘s newest installation, Color Mixing. The French-born, Tokyo-based architect created the vibrant work as part of NSK’s 100th anniversary exhibition, Setting the Future in Motion. NSK is a leading manufacturer of bearings, and the artist made good use of their capabilities in her work.

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