Creative Ads: Gain a Deeper Perspective (3 total)

“Gain a deeper perspective with the New Straights Times,” says the tagline for this campaign by ad agency McCann Erickson. Apparently the stories are so well-written, they make you feel like you’re in the middle of the action. Great concept and execution! Credits: Agency: McCann Erickson, Malaysia Executive Creative Director: Szu-Hung Lee, Hwa Creative Director: Jules Tan Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng Art Directors: Jules Tan, Jerome Ooi Agency Producer: Jimmy Ong, Bridget Hong Photographer: Loh Lin Shan / iRom via [frederik samuel]



January 20, 2017

Floating Cabin Lets Nature-Lovers Sleep in the Treetops of Sweden

If you’ve ever dreamed of cuddling up in a contemporary treehouse, the 7th Room Treehotel may be your new favorite getaway. Designed by Snøhetta—a design office that dabbles in landscaping, architecture, interiors, and brand design—the floating bungalow is tucked away in Northern Sweden and perfectly positioned for a sweeping view of the Northern Lights. The 7th Room is elevated by twelve 10-meter stilts and is beautifully built around the towering trunk of a pine tree.

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January 20, 2017

19 Most Creative Water Fountains From Around the World

Water fountains have a long place in our history. Dating back to the Ancient Roman times, these reservoirs were first designed with a purely practical purpose—for holding precious drinking water and bathing. These early fountains were uncovered, free standing, and placed along the street for public consumption. (Wealthier folks also had them in their homes.)

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