Don't you just love it when an advertiser executes on an idea as well as this? Bookstore Mint Vinetu worked with Love Agency in Lithuania to come up with this brilliant series. Sure it reminds us of the whole “sleeveface” idea but with a catchy tagline, it just works. "Become someone else. Pick your hero at Mint Vinetu."
Advertising Agency: Love Agency, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photo Studio: Cyclopes-photo.com