Creative Experience: McDonald’s: Catch the Goodies. Get the Goodies.

“Brings a whole new meaning to “catching your food.” This interactive McDonald’s billboard out of DDB Stockholm invites passersby to shoot the restaurant’s menu items on their mobile phones. Catch one and you get that item for free at the restaurant.”

This is so much fun. I wouldn’t mind doing this every single day if it means getting free food. Haha!Full CreditsAgency:DDB, StockholmClient:McDonald’sExecutive Creative Director:Andreas DahlqvistCopywriter:Magnus JakobssonArt Director:Fredrik SimonssonProduction:Johanna KarstenProduction Manager:Lina TuikkaMusic:ToyMusic:SonyMusic:ATV Music Publishing[via and via]





December 5, 2016

Sweden’s Iconic ICEHOTEL Is Now Open 365 Days a Year

Sweden’s iconic ICEHOTEL has recently completed a project that will allow it to remain open year-round. Located 125 miles north of the Arctic Circle, the ICEHOTEL has been in operation seasonally since 1989. The hotel is created entirely from snow and ice, and includes 20 guest suites, a bar, and art gallery.

Read Article


December 5, 2016

Busy Beaver Breaks Into Store to Browse Their Selection of Christmas Trees

Beavers are animals known for their wood-chomping prowess and recognize a good tree when they see it. So, it’s no surprise that this little guy, who snuck into a retailer, was so disappointed when he saw the selection at his local dollar store. All of the trees were artificial! Not everyone appreciated this fine wood connoisseur in the store. As the wild creature wandered the aisles, an officer from the St.

Read Article


Get Our Weekly Newsletter