Ironing is often deemed a daunting chore, but Philips has turned it into an incredible art! In a commercial for the Russian branch of the electronics and appliances company, as conceived by ad agency DDB Russia, an unidentified artist continuously reproduces remarkable portraits by classic painters including Vermeer’s The Girl with the Pearl Earring, van Gogh’s Self-Portrait with Bandaged Ear, and Rembrandt’s Self Portrait with Beret and Turned-Up Collar.
The commercial, aptly titled The Art of Ironing, displays a time-lapse of the artist meticulously creating each portrait by folding and ironing down creases. Amazingly, the ironed folds serve as the contours of each depicted figure. The artist proceeds to steam out the wrinkles with a steamer and repeat the pleating and ironing process for the next portrait. Incredible!
Be sure to check out the commercial, below.