Desertification Disintegrates Animals


In an effort to educate the mass public about desertification, the degradation of land in drylands, Mardid-based agency Contrapunto BBDO created this series of eye-catching ads for the World Wildlife Fund. An elephant, leopard and parrot are seen deteriorating into clouds of dust, reminiscent of the dried up floors in the eroded landscapes.

According to WWF and Wikipedia, desertification destroys 6.000 species every year and is caused by a variety of factors, such as climate change and human activities, desertification is one of the most significant global environmental problems.



Credits:
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Flix Del Valle
Art Directors / Copywriters: Aurora Hidalgo, Ral Lpez
Account Manager: Paco Ribera
Producer: Javier Lujn, Ral Lpez
Account Executives: Vernica Flez, Dalal Solaim

via [Trendhunter], [Ads of the World]



January 16, 2017

Powerful Portraits Capture the History and Masculinity of Mongolian Wrestling

“Like going to war.” This is how one of the wrestlers in photographer Ken Hermann and art director Gem Fletcher‘s project Bökh, describes Mongolian wrestling. Shot in the grasslands of Inner Mongolia, the resulting portraits and short film pay respect to this ancient tradition. It’s a tradition that is still very much alive in the nomadic communities that account for 30% of the country’s population.

Read Article


January 16, 2017

Life-Saving Poster Uses Lemons to Illustrate Different Signs of Breast Cancer

At first glance, the bright and colorful Know Your Lemons poster may not appear to be dealing with an issue of life or death. A closer look, however, reveals the severity of the situation at hand. Created by the Worldwide Breast Cancer organization, the clever image uses manipulated photos of lemons to illustrate the tell-tale physical signs of breast cancer.

Read Article


Get Our Weekly Newsletter