Disney AppMATes: Toys Spring to Life On Your iPad

If you just love it when new technology makes life more fun and enjoyable, then you’ll get a kick out of this. Disney AppMATes is a a new line of toys that comes to life digitally when used with an Apple iPad. (This is mostly for kids but don’t we all have a kid still living inside of us?)

Your iPad can now be turned into a virtual play mat! First up is Disney/Pixar’s Cars 2. Each vehicle has sensors that are recognized as a unique footprint by the app which means Lightning McQueen unlocks different features than Mater. Just download the free Cars 2 Appmates app from the iTunes app store, place your favorite Appmates toy character on the screen and play!

"We believe iPad is becoming a critical canvas for the next generation of storytelling, and with Appmates we're bringing Disney characters to life in a way never previously imagined," said Bart Decrem, general manager of Disney Mobile. Toys will be available Oct. 1 at national retailers, Apple Store, Apple Store online, Disney Store and www.DisneyStore.com with vehicle two-packs going for $20. So cool.

via [Digital Buzz Blog]



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