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Dresses Made of Words

Norway-based ad agency Kitchen certainly knows how to make us do a double-take! Using that old adage – “sex sells” – they dress up beautiful blond women in transparent gowns, made of nothing but words in different typefaces. Created for fashion magazine Alt for Damene, the dresses' message is clear: “Stories that stay with you.”

Advertising Agency: Kitchen, Oslo, Norway
Art Directors: Ole Henrik Stubberud, Heidi Mittun-Kjos
Copywriter: Elin Drum Bengtsson
Illustrator: Bjrn Brochmann
Photographer: Massimo Leardini

via [Ads of the World]

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