Giant Lobster Trolley

Creative advertising is most effective when businesses take advantage of their surroundings. For this year's Visa Wellington on a Plate culinary festival, New Zealand-based agency WhybinTBWA turned the city's trolley buses into a lobster, with the trolley's pole transformed into the lobster's antennae!

Agency: WHYBINTBWA, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Craig Farndale, Connan James
Art Director: Kurt Strong, Matt West

via [Creative Criminal]

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