Hilarious Movie Clichs, Part II

After our self-titled post Hilarious Movie Clichs was spread around the web, the Art Director/Creative Director behind it, Alvaro Naddeo, took notice. Last year, his agency, Wing in New York, came up with this creative ad campaign for the New York International Latino Film Festival with posters making fun of movie cliches. It generated a lot of buzz online and, according to Naddeo, many of you saw them right here on My Modern Met.

For this new set, he was kind enough to email them right to us. Along the same lines as the first, this series shows that there’s a “cookie-cutter” recipe for most movies. With the tagline, “Some movies are easy to make. Films are a different story,” he makes us see the stark difference between a generic “movie” and a thought-provoking “film.”






Advertising Agency: Wing, New York, USA
Client: New York International Latino Film Festival
Chief Creative Officer: Renata Florio
Associate Creative Directors: Alvaro Naddeo, Ruben Salavert
Art Directors: Alvaro Naddeo, Said Fayad
Copywriter: Facundo Paglia, Ruben Salavert
Account Executive(s): Daniel Gergely, Marieugenia Cardenas
Illustrator: Alvaro Naddeo






November 29, 2016

Klimt-Inspired Golden Map of Manhattan Celebrates the Bright Lights of New York at Night

Though designer Rafael Esquer has lived in New York City for 20 years, he’s still in awe of its bright lights and buzzing nightlife. As the founder of Alfalfa Studio, a branding and graphic design house based in Lower Manhattan, he creates pieces inspired by his enlightening experiences in the Big Apple. His latest project, a shimmering map entitled Iconic New York Illuminated, captures the magic of Manhattan after dark.

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