The 2017 Pirelli Calendar is continuing last year’s tradition of celebrating women beyond glitz and glamour with pared down images by German photographer Peter Lindbergh. The legendary photographer is the first to helm the project three times and titled the series of black and white shots Emotional.
After our self-titled post Hilarious Movie Clichs was spread around the web, the Art Director/Creative Director behind it, Alvaro Naddeo, took notice. Last year, his agency, Wing in New York, came up with this creative ad campaign for the New York International Latino Film Festival with posters making fun of movie cliches. It generated a lot of buzz online and, according to Naddeo, many of you saw them right here on My Modern Met.
For this new set, he was kind enough to email them right to us. Along the same lines as the first, this series shows that there’s a “cookie-cutter” recipe for most movies. With the tagline, “Some movies are easy to make. Films are a different story,” he makes us see the stark difference between a generic “movie” and a thought-provoking “film.”
Advertising Agency: Wing, New York, USA
Client: New York International Latino Film Festival
Chief Creative Officer: Renata Florio
Associate Creative Directors: Alvaro Naddeo, Ruben Salavert
Art Directors: Alvaro Naddeo, Said Fayad
Copywriter: Facundo Paglia, Ruben Salavert
Account Executive(s): Daniel Gergely, Marieugenia Cardenas
Illustrator: Alvaro Naddeo