Honest Slogans is a clever blog featuring well-known brand logos with hilariously honest slogans that realistically reflect the advertised product/service. Rather than offering idealistic mottos, these Photoshopped images say it like it is from the consumer's perspective. So, instead of the fun, energetic drink that Kool-Aid tends to sell itself as, the blog simply adds the phrase “Sugar-Water” to communicate the truth about the sweet drink.
The ongoing project, which first began almost two years ago, took a long hiatus but seems to have resurfaced, releasing a new image almost everyday within the last week. Focusing mostly on food products that deceptively market an attractive lifestyle (a comfortable or perhaps healthier one), the blog also includes funny quips targeting services like LinkedIn, saying “Connect with people for no reason at all.”