Brazilian ad agency JWT came up with a clever way to illustrate the needs of humans and nature as one. The Ford Environmental Conservation Award is a joint initiative between Ford Motor Company Brasil and Conservao Internacional, aiming at encouraging and recognizing projects on the protection of nature and biodiversity. The campaign encouraged consumers to enroll their ideas in the competition, having in mind that those who help nature, help themselves.
Advertising Agency: JWT, So Paulo, Brazil
Creative Directors: Mario D'Andrea, Roberto Fernandez
Art Director: Sthefan Ko
Copywriter: Fabio Leao
Photographer: Regis Fernandez
Illustrator: Sthefan Ko