Now this is a way to get some attention! AXA, a Belgium insurance company, is launching their free iPhone app with the first ever i-Ad. An i-what? It's basically an innovative print ad that requires the use of your iPhone to complete the story. Crazy cool! via [Top Cultured]
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My Modern Met
Celebrating creative ideas and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.