While this idea isn't new, Jawbone adds another level to the UP. The band syncs to your iphone thanks to the UP app. Through this app you can see your activity level, the hours you sleep, and by simply taking a photo of your meals, the health of what you are eating. This is all meant to make you a healthier individual. But that's not all the UP wristband does.
While you sleep, the band keeps track of the hours you've been resting. Then, when you are at a specific point in your sleep cycle, the wristband will silently vibrate, quietly waking you up when you should be your most rested but before your specified wake up time. Also, it's now known that if you work at a desk or are sitting and inactive for to long it can cause serious health problems. So the UP monitors your movements and if you have been too inactive for too long during the day it will vibrate, reminding you to move around. UP is also water resistant so you can wear it 24/7.
“Health isn't about going to the gym three times a week. It's about the thousands of little decisions that you make during the day. It's about what you do in between those ‘healthy times'” says Travis Bogard the VP for Jawbone. He goes on to say that “people know more about their iPhone than they do their own health.” The Jawbone UP can currently be purchased for $99 through their website and will be available in stores such as Apple, Best Buy, Target, and AT&T on November 6th. A minimalistic design, and a product that monitors your health; as a designer and an avid runner I fully support it and may end up getting one myself.