Must Watch Christmas Ad: The Long Wait


Not since Volkswagen’s The Force have I seen a commercial I loved as much as this. It’s a new ad for John Lewis (a UK retailer for furniture, fashion, toys, homewares, gifts, etc). Titled The Long Wait, it’s a sweet story about a young boy who’s impatiently counting down to Christmas. (After you watch the ad, tell me if you thought there were a lot of similarities between the two. Perhaps one was inspired by the other?)

From John Lewis’ website: “This year we wanted to bring to life the feeling of excitement and anticipation you get when you’ve wrapped up that perfect gift and can’t wait for Christmas day to arrive.”

Loved this from beginning to end. Watch the “making of” commercial to hear the story behind the story.


The music ‘Please, please, please let me get what I want’ was originally recorded by the Smiths in 1984 and has been re-recorded by Amelia Warner, who writes and performs under the name of Slow Moving Millie. You can purchase it here.

You can also watch John Lewis’ 2010 ad here. It’s pretty sweet but I enjoyed 2011 more.

via [Creative Review]





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