These ribbon-like objects are actually rolls of colorful tape, carefully and strategically placed throughout a warehouse in Sendai, Japan. Art director and graphic designer Koji Iyama has been working his way across the country, producing these playful installations as a way to promote mt masking tape. By utilizing the material in unexpected ways, Iyama shows his audience that the practical tape is not just for holding things together anymore. The many possibilities of the product include all kinds of decorating and crafts that bring a little pop of color into your life.
In mt ex, the solid and decorative sticky rolls were unraveled to varying lengths, attached to the high ceiling, and left to hang casually throughout the room. Adding to the kaleidoscope of colors were also rows of tape perfectly organized in patterns along the floor, the walls, and even a bicycle. Throughout Japan, Iyama’s unique displays dazzle visitors and provide them the opportunity to purchase rolls of the vivid tape at an onsite shop.