LEGO House Opens Its Doors to the Public with Incredible Creative Experiences for All Ages

LEGO House billund denmark big architecture

Located in the company's hometown of Billund, Denmark, the highly anticipated LEGO House recently opened its doors to the public. Designed by BIG, the building appears as 21 stacked LEGO bricks topped with colorful terraces that denote the different creative learning areas inside.

The experiential center has both paid and free areas, and includes three restaurants and a shop—which sells a LEGO House kit—on the ground floor. And, of course, LEGO House is filled with incredible LEGO models and spaces for the whole family to get creative. The centerpiece is the 50-foot (15-meter) Tree of Creativity, one of the most complex models ever built. Using more than 6 million LEGO bricks, it took more than 24,000 hours of production time to complete the iconic piece. The tree itself represents the brand, with budding branches symbolically noting room for growth in the future.

Another room includes a giant waterfall made from almost 2 million bricks. It took a team of professional builders about 29 weeks to complete and symbolizes the neverending flow of LEGO pieces. Incredible dinosaurs and displays using historic LEGO pieces round out some of the collection in the Masterpiece Gallery.

LEGO House Grand Opening

Masterpiece Gallery

“It has been a dream for me for many years to create a place that will give our visitors the ultimate LEGO experience. With LEGO House, we celebrate creativity and the strength of learning through play,” says third-generation LEGO owner, Kjeld Kirk Kristiansen. “When they play, children learn the basic skills that they need, such as creativity, collaboration, and problem-solving abilities.”

Visitors are also invited to dine at the restaurants, where friendly robots are the servers, and take part in activities. Whether you go around the world in the Green Zone's World Explorer room or build your own LEGO flower and plant it in the LEGO meadow in the Yellow Zone, there is something for everyone.

LEGO House is expected to receive 250,000 paying visitors a year with timed tickets available online. Non-paying visitors will enjoy free access to the terraces.

LEGO House has four creative zones that allow families to learn about the history of the company and build their own LEGO creations.

LEGO House billund denmark big architecture

LEGO House Grand Opening

Tree of Creativity

LEGO House Grand Opening

Green Zone, World Explorer

LEGO House Grand Opening

Red Zone, Brick Builder Waterfall

LEGO House Grand Opening

Yellow Zone, Flower Artist

LEGO House is expected to have over 250,000 paid visitors per year.

LEGO House Grand Opening

Terraces

LEGO House Grand Opening

Robots in Mini Chef family restaurant.

LEGO House Grand Opening

Masterpiece Gallery

LEGO House Grand Opening

Red Zone, Brick Builder Waterfall

LEGO House Grand Opening

Yellow Zone, Flower Artist

LEGO House: Website | Facebook | Instagram
h/t: [designboom]

All images via LEGO.

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Jessica Stewart

Jessica Stewart is a Contributing Writer and Digital Media Specialist for My Modern Met, as well as a curator and art historian. Since 2020, she is also one of the co-hosts of the My Modern Met Top Artist Podcast. She earned her MA in Renaissance Studies from University College London and now lives in Rome, Italy. She cultivated expertise in street art which led to the purchase of her photographic archive by the Treccani Italian Encyclopedia in 2014. When she’s not spending time with her three dogs, she also manages the studio of a successful street artist. In 2013, she authored the book 'Street Art Stories Roma' and most recently contributed to 'Crossroads: A Glimpse Into the Life of Alice Pasquini'. You can follow her adventures online at @romephotoblog.
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