Cowabunga, Dude! From January 16th to March 21st, herds of vibrantly designed fibreglass cows of CowParade will be grazing the streets of Madrid. The concept of CowParade started out in Switzerland in 1998, by renowned artistic director Walter Knapp, who had the innovative idea to hold an international exhibition of public art to raise money for charity. Since then, public exhibitions have been held in cities as far and wide as Tokyo, Sydney, Johannesburg and Sao Paulo. The world's largest public art exhibit aims to bring art into everyone’s day-to-day life, rather than confining it to behind doors in galleries. Painted by local artists, the exclusively-designed cows aim to feature capture local culture and other aspects of city life in Madrid.