Logo Swap!

Viktor Hertz made us laugh with his Honest Logos series and now our very own My Modern Met logo designer, Graham Smith, messes with our minds (in a good way) with his Brand Reversioning set. He describes a "Brand Reversion" as a brand logo that has undertaken a creative change based on the visual style of another brand logo. In other words, they’re “brand identities with a split personality.”

For most of these, Smith swaps out two leading competitive brands for one another.

Isn’t it all a bit disconcerting? Makes us think twice about all that advertising/marketing swirling around in our heads…






















Questions about this side project? Graham answers a lot of them for you in this post. Make sure to check it out.

Graham Smith’s website

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January 16, 2017

20 Nature-Inspired Embroidery to Melt Away the Winter Blues

As the holly jolly holidays have long past and we find ourselves in the middle of January, it’s natural to long for an escape from the dreary conditions winter brings—freezing temperatures, barren trees, and gloomy skies. While it may feel like March is a million months away, art is always a savior you can turn to for emotion refuge. In this case, you can spring forward with a cheerful collection of nature-inspired embroidery to melt away the winter blues.

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January 15, 2017

Literature-Loving Writers Can Now Work in Mark Twain’s Library

To seek intellectual inspiration, budding writers often turn to the works of the world’s most celebrated authors. While flipping through their most beloved books is a good start, the Mark Twain House & Museum has a better idea: why not share their workspace? Recently, the museum has announced plans to open Mark Twain’s library to the public, inviting literature-loving writers to quite literally follow in Twain’s footsteps.

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