McDonald’s Ingenious Monopoly Free Parking Promotion

Now this is one creative idea! Using the same, minimal graphic elements as you’d see in the classic Monopoly game, McDonald’s put up familiar signage and surprised commuters with free parking in lots across Western Canada. Why? To remind people that the Monopoly game is back at McD’s. Got to love the sign, “You’ve Just Landed on Free Parking” How awesome would it be to see that? Advertising Agency: Cossette, Vancouver, Canada Client: McDonald’s Restaurants of Canada Creative Directors: Rob Sweetman, Bryan Collins Art Director: Scott Schneider Copywriter: Jeff Shorkey Via Ads of the World



January 17, 2017

Former Industrialized Area in Belgium Transformed Into Futuristic Eco-Village

Belgian ecological designer Vincent Callebaut is a master of green sustainable architecture. With his new conceptual project, he creates yet another environmentally sensitive fantasy land, this time transforming Brussels’ historic Tour & Taxis. The resulting concept is a sleek, futuristic eco-village that any young professional would love to call home. As a former industrial site, Tour & Taxis was once a symbol of the golden age of Industrialization, and its approximately 100 acres (40 hectares)

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January 17, 2017

Liberating Portraits of Ballerinas Elegantly Dancing in the Streets of Cairo

Like many dance photographers, Mohamed Taher has a knack for beautifully capturing the body in motion. His interest in movement is evident in his Ballerinas of Cairo series, and the captivating collection of photos also serves a more poignant purpose: it helps women fight sexual harassment and reclaim the city’s streets. After learning about the Ballerina Project, an ongoing series that documents dancers in urban settings across the globe, Taher was inspired to carry out a similar undertaking in the Egyptian capital.

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