Over the years, we’ve seen a lot of artists and photographers do some highly creative things to raise the awareness of shelter animals and to help find them homes. Theron Humphrey (of Maddie on Things) is shooting Why We Rescue, Shannon Johnstone is behind Landfill Dogs, and Sarolta Ban just started Help Dogs with Images. All of these projects are beautifully touching in their own way and none of them is quite like this.
Dallas Pets Alive is a small, all-volunteer rescue company that’s coined the term “muttbomb.” The doggie version of photobombing, where someone unknowingly jumps into a picture, muttbombing take publicly posted photos from Instagram and photoshops a friendly face of a dog in need right inside of it.
Celebrities like Kim Kardashian, Miley Cyrus and Jimmy Fallon have now all been subtly muttbombombed. So far, the campaign has dramatically increased traffic to the rescue’s Instagram page and has aided in the increase of adoptions this year. Marketing firm Dieste Inc. is working pro bono on this campaign and has received calls from 10 shelters across the United States and one in the UK to see how they can try muttbombing as well.