Art direction by: Bates 141
What I Like About It: This Pantone rainbow was a promotion designed by Bates 141 for a Basheer Graphic Books campaign on a college campus. The goal was to convince college students and faculty that “Pantone has the most color selection for their printing guidance”. So they created a 8 x 4.5 meter rainbow made of more than 5,000 Pantone color chips and placed it in the middle of the campus. This is a truly clever advertising campaign that was both well thought out and well executed. Campaigns like this attract attention and help spread the word about companies or products much quicker than conventional methods.