Pole Position Street Illusion


What a trip! MINI worked with ad agency DraftFCB in Zurich to create a guerilla poster that made you feel as though you were about to embark on a race. Set during the morning rush hour, the illusion gave the message: Speed yourself up! By asking drivers to go from zero to the maximum legal speed in no time, the ad challenges you to find adventure in the mundane. The picture montage was specially created for this Switzerland traffic light location.

If I saw this in person I couldn’t help but think I was suddenly trapped in a video game…

Credits:
Agency: DraftFCB, Zurich, Switzerland
Creative Director: Daniel Comte
Copywriter: Tizian Walti
Art Director: Frdric Nogier

via [Creative Criminals], [We Love Ad]





December 4, 2016

Adventure Photographer Swims With Millions of Jellyfish

Ever wonder what it would be like to swim with jellyfish? Travel and adventure photographer Kien Lam fulfilled this fantasy by flying across the globe to Jellyfish Lake in Micronesia. Anyone who has been stung by a jellyfish can attest—it’s not a pleasant experience. But Jellyfish Lake in Palau is filled with millions of jellyfish that have evolved in a way that makes it safe for humans to swim in the same waters.

Read Article


December 3, 2016

Adventurous Photographer Treks to Remote Buddhist Village Before It Disappears

If you’re unfamiliar with Larung Gar, it may be because the small, remote town located in a far-flung corner of China has largely stayed out of the tourism spotlight. It is, however, a cultural and historical Tibetan treasure that has been undergoing tremendous changes in the past few decades, particularly in the midst of global controversy between Tibet and China.

Read Article


Get Our Weekly Newsletter