Every December, the Tate Britain debuts its much-anticipated Christmas tree. Designed by a different contemporary artist each year, the famed museum’s trees are both yuletide decorations and works of modern art. This year, Iranian installation artist Shirazeh Houshiary has quite literally turned the tradition on its head with her upside-down evergreen. Suspended by its trunk, the tree hovers above the main entrance’s stunning spiral staircase.
Sometimes it takes powerful imagery like this to make us appreciate our lot in life. Called Lottery of Life, the side-by-side comparisons are for Save the Children, an independent organization about creating lasting change in the lives of children in need.
When disaster strikes around the world, Save the Children is there to save lives with food, medical care and education and remains to help communities rebuild through long-term recovery programs.
Advertising Agency: Lowe Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli sterdahl
Typographer: Ola Lanteli