Ralph Lauren’s Runway Show Projection Mapping

We were recently invited to attend Ralph Lauren’s secret New York City event. (There was one going on in London, too.) Though we weren’t able to attend, we felt like we were standing right in front of their flagship store, where the event was held, as we watched this incredible video. In order to tell their brand’s story, celebrate their 10th anniversary of RalphLauren.com and the launch of their UK e-commerce site, Ralph Lauren pulled out all the stops, showing an architectural projection mapping in 4D! Here was our mysterious invite.

We hear that viewers stood in awe as they enjoyed grand illusions of giant models walking the runway and Polo players crashing their way down Madison Avenue. A total of fifteen riveting scenes unfolded in a ten minute presentation. See it for yourself and then tell us what you think about this jaw-dropping experience.



January 17, 2017

Liberating Portraits of Ballerinas Elegantly Dancing in the Streets of Cairo

Like many dance photographers, Mohamed Taher has a knack for beautifully capturing the body in motion. His interest in movement is evident in his Ballerinas of Cairo series, and the captivating collection of photos also serves a more poignant purpose: it helps women fight sexual harassment and reclaim the city’s streets. After learning about the Ballerina Project, an ongoing series that documents dancers in urban settings across the globe, Taher was inspired to carry out a similar undertaking in the Egyptian capital.

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January 17, 2017

Rare Ruby Seadragon Is Spotted Alive for the First Time

While a ruby seadragon may sound like a mythical creature taken from the pages of a fairy tale, this incredibly rare animal was spotted in the deep waters of Western Australia for the first time. Recently, researchers from the Scripps Institution of Oceanography at the University of California San Diego and the Western Australian Museum observed two ruby seadragons for 30 minutes using a mini remotely-operated vehicle.

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