Exotic Bug Instruments Redefine Design Norms


Denmark-based design agency Scandinavian DesignLab took on the task of creating a branding scheme for Copenhagen-based fashion store PARISTEXAS with a most unusual series of designs that merge bugs with musical instruments. The clothing retailer esteems itself on its distinct and distinguished outlook on fashion, deeming itself a trendsetter rather than a follower. Thus, the creatives at the branding agency knew that their design tactic had to confront the conventions of beauty and challenge those standards.

Scandinavian DesignLab says, “The assignment involved creating an identity that breaks with the traditional thinking behind identities and by extension supports a sense of unique, international exclusivity and underground style.” By combining the image of creepy crawlers with that of refined classical instruments to form one entity, the agency draws metaphoric lines between two contrasting elements to create a new style to attract attention or perhaps redefine beauty. The agency’s designs not only identify their client’s trendsetting brand, but reflect the polarity present in the company’s name – Paris, the City of Lights, and Texas, the Lone Star State.



Scandinavian DesignLab website
via [Ian Brooks]





December 4, 2016

Adventure Photographer Swims With Millions of Jellyfish

Ever wonder what it would be like to swim with jellyfish? Travel and adventure photographer Kien Lam fulfilled this fantasy by flying across the globe to Jellyfish Lake in Micronesia. Anyone who has been stung by a jellyfish can attest—it’s not a pleasant experience. But Jellyfish Lake in Palau is filled with millions of jellyfish that have evolved in a way that makes it safe for humans to swim in the same waters.

Read Article


December 3, 2016

Adventurous Photographer Treks to Remote Buddhist Village Before It Disappears

If you’re unfamiliar with Larung Gar, it may be because the small, remote town located in a far-flung corner of China has largely stayed out of the tourism spotlight. It is, however, a cultural and historical Tibetan treasure that has been undergoing tremendous changes in the past few decades, particularly in the midst of global controversy between Tibet and China.

Read Article


Get Our Weekly Newsletter