Scrabble – The Beautiful Word

Scrabble is starting a new advertising campaign to dispel the notion that Scrabble is an elitist game. Here is the principle of the game: “Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Picture a board of Scrabble at the end of a game: words that have nothing to do with each other are crossing and overlapping, to the point that they sometimes tell a crazy story ! Our creative idea is to turn this fabulous potential into images.”

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