Spanish photographer Chema Madoz creates twisted, mind-bending images using everyday, ordinary objects. Placing the objects into surreal scenes, he fools our minds by changing the context of everything we know, and creates an alternate universe which he convinces us to be real. “Not everything is what it seems to be,” says Mexican artist Fernando Castro of Madoz’s work. “Hidden among daily things arises new worlds, new dimensions that alter the perception of an immediate reality. The irony with which Madoz assaults recognizable objects creates a relationship with viewers that leads to paths of a parallel universe.”
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