The Kids Who Could Fly (4 pics)

At first glance, it looks like these kids are about to jump off a high-rise building. Look a little bit closer and you’ll notice that it’s all an illusion! This extremely clever ad campaign promotes “Maximum Ride,” a series of books by award-winning American writer James Patterson. "Maximum Ride is a series about a group of children who can fly,” says New Zealand-based ad agency Colenso BBDO. “To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump."

via [izismile], [hooked on ads]



January 23, 2017

Makeup Artist Raises Mental Health Awareness With New #InsideOutChallenge

Canadian beauty blogger Yasaman Gheidi is using her makeup skills to spread mental health awareness with her new #InsideOutChallenge. While makeup can be fun and glamorous, Gheidi shows us a different side by using products to transform her face into a mirror for what’s within. The project came about after the 27-year-old self-taught beauty blogger left her staff Christmas party early due to an anxiety attack.

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