I didn't think they could do it but ad agency Wieden + Kennedy hit another home run with their new Old Spice commercial. Similar to the first one we all fell in love with but with a new twist, the ad brings back Isaiah Mustafah as the man our man could smell like. On a side note – Did you know that the original “The Man Your Man Could Smell Like” ad scooped up this year's Cannes Film Lions Grand Prix? (For those of you who don't know, The Cannes Lions are the advertising industry's equivalent of the Oscars.) Yes, jury president Mark Tutssel described the ad as a “the perfect film,” saying, “It took an old, sleepy brand and woke it up, and overnight wove its way into popular culture.” He noted that the commercial showed “the power of creativity to ignite a sleeping giant.” The ad even edged out Bartle Bogle Hegarty's “The man who walked around the world” spot for Johnnie Walker and TBWAChiatDay's “Replay” campaign for Gatorade to take the top prize. Watch for this new Old Spice ad to go viral! Swan Dive!
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My Modern Met
Celebrating creative ideas and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.