The New Old Spice Commercial is Awesome!

I didn’t think they could do it but ad agency Wieden + Kennedy hit another home run with their new Old Spice commercial. Similar to the first one we all fell in love with but with a new twist, the ad brings back Isaiah Mustafah as the man our man could smell like. On a side note – Did you know that the original “The Man Your Man Could Smell Like” ad scooped up this year’s Cannes Film Lions Grand Prix? (For those of you who don’t know, The Cannes Lions are the advertising industry’s equivalent of the Oscars.) Yes, jury president Mark Tutssel described the ad as a “the perfect film,” saying, “It took an old, sleepy brand and woke it up, and overnight wove its way into popular culture.” He noted that the commercial showed “the power of creativity to ignite a sleeping giant.” The ad even edged out Bartle Bogle Hegarty's “The man who walked around the world” spot for Johnnie Walker and TBWAChiatDay's “Replay” campaign for Gatorade to take the top prize. Watch for this new Old Spice ad to go viral! Swan Dive!



January 20, 2017

Floating Cabin Lets Nature-Lovers Sleep in the Treetops of Sweden

If you’ve ever dreamed of cuddling up in a contemporary treehouse, the 7th Room Treehotel may be your new favorite getaway. Designed by Snøhetta—a design office that dabbles in landscaping, architecture, interiors, and brand design—the floating bungalow is tucked away in Northern Sweden and perfectly positioned for a sweeping view of the Northern Lights. The 7th Room is elevated by twelve 10-meter stilts and is beautifully built around the towering trunk of a pine tree.

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January 20, 2017

19 Most Creative Water Fountains From Around the World

Water fountains have a long place in our history. Dating back to the Ancient Roman times, these reservoirs were first designed with a purely practical purpose—for holding precious drinking water and bathing. These early fountains were uncovered, free standing, and placed along the street for public consumption. (Wealthier folks also had them in their homes.)

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