Customers scan the desired product with their smartphone and it then appears in their online cart. Deliveries are arranged to arrive in minutes or hours, rather than days, so the groceries will be in the shopper's kitchen that night.
The success of the program boosted the company's sales by 130% in three months, and their number of registered users went up by 76%. Tesco Homeplus is now the number one online retailer in Korea and the gap between them and E-Mart has narrowed offline.
What a brilliant idea!