Who is MTV’s Cherry Girl?

Ooo this should be interesting. MTV has created a new, funky character called 'Cherry Girl' who's part of MTVNI's ongoing commitment to environmental issues through MTV Switch, a youth-focused, global, multiplatform campaign designed to inspire and promote environmental issues. She's an impulsive character, who finds that her actions, which are seemingly self-indulgent, can have a positive effect on the people and environment around her. This new, sexy, freaky 18 year old girl is plugged into social media – she even has her own blog, Flickr and Twitter and Facebook account. This mysterious symbol of a new generation has piqued my interest. Love that she's quirky and interesting. Watch this video, directed by Johnny Hardstaff, to find out more about her.

"The brief [for the film] was simply the story," says Johnny Hardstaff. "A girl makes unpredictable things happen through what might seem to be initially selfish actions. I designed the character, the film, and directed it. What wasn't live-action was created in-house at RSA 3D, and the flame work was handled by Framestore CFC. "My aim was to make as quirky a film as I could within the constraints. I like it when you see tourists wandering around London with sweatshirts bearing broken English text. I wanted to make the visual equivalent to that. It doesn't quite make sense, but you get the feeling." What do you think about Cherry Girl?

Popular On The Web

From Our Partners