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WWF: Lungs

World Wildlife fund (WWF) campaigns are always interesting. This ad shows a depleting forest in the form of human lungs. The tagline: Before it's too late. Advertising Agency: TBWAPARIS, France Executive Creative Director / Creative Director: Erik Vervroegen Copywriter: Nicolas Roncerel Art Directors: Caroline Khelif, Leopold Billard, Julien Conter Account Supervisor : Laurent Lilti

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