A Perfect Sky Blue

One of the coolest advertisements we've seen lately is for Berger Paints. In a billboard for their campaign titled, Natural Colours, a live painter appeared to be painting the blue of the sky onto the billboard. It was achieved by cutting out strips that are the actual shape and size of the roller strokes. This is stop-in-your-tracks advertising. Love it! Client: Berger Paints Agency: JWT, Mumbai Executive Creative Director: Tista Sen Creative Director: Nandita Chalam Copywriter/Art director: Minal Phatak

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