Brathwait is Revolutionizing the Luxury Watch Industry by Cutting Out the Middleman

Accessories can make or break an outfit, and choosing the right pairings can be an overwhelming task, but there's one staple that has a classic quality and unique ability to match a person's outfit time and time again–a watch. It's a device with the purpose of telling time, but it's more than just a timepiece–it's also a visual statement of style.

Many retailers offer watches that make you choose between quality and affordability. You have to sacrifice a large portion of your paycheck for quality. Fortunately, as a team dedicated to staying on the pulse of revolutionary trends, we discovered Brathwait–a brand of watches that cuts out the middleman to offer high quality wristwatches for a fraction of the typical retailer's price.

Brathwait first caught our eye with its sleek and slim, minimalist design, and really piqued our interest with the big, bold statement on their website: Welcome to a New Era: Is it really a bad idea to sell at fair prices? The company believes in transparency. They lay out the entirety of costs that go into making each watch and reveal a comparison of costs between what they charge (solely as an online store, no middleman involved) and what a high quality watch like theirs would be sold for through retailers, who require payment and profits on their end at the cost of the customer. The numbers are staggering.

Naturally, we wanted to test out the product to see if it was as high-end as the site claimed. Brathwait provided us with their product and they definitely lived up to our expectations. Besides its apparent functionality, there's something empowering about wearing one of these chic watches. They exude a sense of luxury that's often associated with a much higher price tag.

This focus on the cost of each watch is a crucial plus for Brathwait. Their site states: “Our $150 slim wristwatch is made at the same factories used by the high-end designer brands… but we don't inflate the cost artificially to make room for middlemen. Same materials and same factories as $500 to $3000 brands, but we sell at a fraction of the price.” By cutting out all the stages in between the initial cost of production and actually selling to the public, there's a dramatic amount of money saved by customers, without sacrificing quality. This business model is something that could very well revolutionize the entire industry.

Whether you're a fashionable, dapper gent or a casual, sporty guy, Brathwait has a variety of styles, faces, and straps available. Each timepiece is designed with interchangeable quick release straps, making it extremely easy to switch between styles for any given event.

Here's the classic slim wrist watch featuring a silver face with a burgundy leather strap.

The watch is also available with a rose gold face (and black leather strap featured in this picture).

There are a variety of NATO color straps available, too.

Brathwait even offers an entirely stainless steel face and mesh strap for a more sporty and futuristic look.

In addition to the Slim Wrist, there's the Automatic Minimalist wrist watch (with its own variety of face and strap colors) that includes a 9015 automatic movement with date and swipe hand.

As if their watches weren't wallet-friendly enough, their online store offers free worldwide shipping. Returns are also free within 30 days after delivery. You can see many more of Brathwait's collection on their website, as well as an in-depth look at the materials used and the cost of every single element.

This post is brought to you by Brathwait. Our partners are handpicked by My Modern Met's team because they represent the best in design.

Brathwait: Website | Facebook | Instagram

All images via Brathwait.

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.

Want to become a My Modern Met Member?

Find out how by becoming a Patron. Check out the exclusive rewards, here.

Sponsored Content